Choppies Enterprises Ltd-An Entrepreneurial Transition
Choppies Enterprises Ltd the one of the largest corporate in Botswana and the company is the market leader in the retail sector in the country.
In 1986, Choppies commenced its operations with a single store at Lobaste. It added another one more store in 1992 and another one in 1999. In the following years the company started its aggressive expansion and in 2014 Choppies became the Botswana Stock Exchange (BSE) listed entity. Over the years, Choppies has grown as a home brand in Botswana and spread its wings into seven other African nations and has become a significant retailer represented in the sub-Saharan African market. At present, Choppies has 85 super and hyper markets in Botswana alone.
The Choppies group, managed through its Botswana and the rest of Africa divisions, is a food and general merchandise retailer, selling a vast range of products at a great value. Through its Hyper Stores, Super Stores and Value Stores brands, Choppies serve customers across the diverse spectrum of Botswana society and is expanding its reach into the African continent. Over 50% of Botswana shops regularly in our stores and we have some of the most loyal customers in the country.
The group offered to customers mainly focuses on food and non-edible groceries, clothing, tobacco, beauty products and general merchandise. The offer also includes additional value added services such as financial transactions at the till points. In addition to manufacturer-branded products, Choppies offers an array of Choppies private label products to suit every budget.
Choppies stores range from large hypermarkets where customers can buy everything under one roof through to small convenience stores where customers can shop quickly for their immediate needs. In addition, the group will be soon launching its online business which will give its customers the opportunity to shop from their homes and have their order delivered to their doors in a fixed time slots.